H2GO

Bottlescape.

Gaining cut through in a saturated market is challenging, so Frucor tapped into the popular designer bottle trend, creating a Limited Edition set featuring NZ artists. Showcasing the collectable bottles was key to creating impact beyond the freezer door, with a variety of innovative POS, including a 'Counter Glorifier' which won Gold at Pride of Print Awards.

 Client 

Frucor

 Role 

Concept

Art Direction

Design

 Agency 

Raydar

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