Touring with the likes of Katy Perry, Cool Charm upped its street cred using NZ electro-popper Zoe Fluery a.k.a Zowie for their latest campaign. Stylish & fun, she's the perfect ambassador for Cool Charm's youth demographic. Featuring her hit track 'Smash It' on a Music Video TVC, eye-catching print ads and on/off premise POS.
Concept / Copy
Art Direction / Design