Cool Charm

Zowie.

Touring with the likes of Katy Perry, Cool Charm upped its street cred using NZ electro-popper Zoe Fluery a.k.a Zowie for their latest campaign. Stylish & fun, she's the perfect ambassador for Cool Charm's youth demographic. Featuring her hit track 'Smash It' on a Music Video TVC, eye-catching print ads and on/off premise POS.  

 Client 

Aspen

 Role 

Concept  /  Copy

Art Direction  /  Design

 Agency 

Raydar