Cool Charm
Storybook ending.
To increase market share and update the 10-18yr target market look, we worked with focus groups and 'Live a Charmed Life' was conceived, moving Cool Charm into a new era of polished sophistication. A rich and dramatic backstory was created for the launch of each new scent profile, combining high fashion with storybook themes appealing to a younger market. Featured in youth magazine, print, online, in-store and sampling, the successful storybook campaign continues.
Client
Aspen Pharmacare
(now Perrigo Australia)
Role
Concept Ideation
Art Direction / Stylist
Design / Copy
Agency
Raydar
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