Choice Rewards

Let the gains begin.

The Laminex Group introduced a customer loyalty programme for their trade supplier industries. From concept to completion, we assisted in naming rights, branding, creative, design collateral, web portal, and the launch of a highly successful programme. Choice Rewards achieved substantial uptake and was further recognised by winning bronze at the NZ Direct Marketing Awards.

 Client 

Laminex  New Zealand

(Fletcher Building Products Ltd)

 Role 

Strategy, Creative Ideation
Naming,  Brand, Creative Direction

Design, Copy

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 Agency 

Raydar