Tip Top

Who's cooking?

To make a perfect gourmet burger we must begin with the right bun. Tip Top Bakery introduced a Deluxe Burger Bun range and to create awareness and increase market share, we launched an in-store and online campaign where consumers can customise their own virtual burger. Showcasing a multitude of crazy burger creations, over 25K virtual burgers were created. The 2017 campaign generated a 500% rise from the previous year with an incremental sales lift, exceeding penetration, volume and share objectives while smashing social engagement measures.

 Client 

George Weston Foods

 Role  

Concept

Art Direction / Design

Copy / Social

Microsite

 Agency  

Raydar