Tip Top

Who's cooking?

To make a perfect gourmet burger we must begin with the right bun. Tip Top Bakery introduced a Deluxe Burger Bun range and to create awareness and increase market share, we launched an in-store and online campaign where consumers can customise their own virtual burger. Showcasing a multitude of crazy burger creations, over 25K virtual burgers were created. The 2017 campaign generated a 500% rise from the previous year with an incremental sales lift, exceeding penetration, volume and share objectives while smashing social engagement measures.


George Weston Foods


Strategy, Ideation,
Creative Direction,
Copy, Design

Social, PR, Print, Digital